13 Jul2021

Senior Marketing Specialist

  • Ye’s Buffet
  • Waterloo, Ontario, Canada
  • Job ID : 26853
  • Category : Marketing
  • Job Type : Full-Time
  • Salary : $40.5 Hourly
  • Anticipated Start Date : 2021-09-07
  • Posting Date : 13 Jul 2021
  • Expiry Date : 11 Sep 2021

NOTE: This job listing has expired and may no longer be relevant!

Description

Senior Marketing Specialist

NOC: 1123 

Language of work: English

About Ye’s Sushi and Ye’s Group Companies:

Ye’s Sushi is one of the Asian cuisine brands that Ye’s Group owns and operates. Ye’s Sushi is a proudly Canadian brand that currently has four locations across Canada, including Kitchener, Waterloo, Oakville and Manitoba. Our assorted fresh seafood and raw ingredients are imported from Halifax, Nova Scotia, a company under Ye’s Group as well.

Ye’s Group companies consist of a portfolio of restaurant brands that are loved by our customers and popular in our communities, such as Ye’s Sushi, Lobster Burger Bar, Moon Palace Cantonese Cuisine. Through more than 20 years of expansion, Ye’s Group companies have been expanding from single line of business such as restaurants, food service industry, to multiple business lines including fish farming, cold chain, logistics, supply chain of the food industry and commercial real estate.

Primary Job Duties:

  • Review electronic and printed materials for flyers, print ads, publications, marketing materials, web sites, and other channels
  • Assist in the preparation of brochures, reports, newsletters, and other material
  • Develop and implement advertising campaigns appropriate for print or electronic media
  • Responsible for planning and budgetary control of marketing and drive business growth and profitability through developing and establishing new distribution channels
  • Develop and direct marketing programs to raise brand awareness and to promote the sales of our food services and evaluate marketing strategies and make recommendations for future initiatives
  • Participate in marketing strategic planning meetings on a project-by-project basis
  • Develop and manage partnerships with vendors, delivery platforms, to effectively promote the sales of our food services
  • Coordinate and maintain a library of graphics, media, digital records, and other enterprise content for marketing purposes
  • Coordinate with other Ye’s sushi stores and affiliated food services brands under Ye’s Group for marketing campaigns, promotional events and business partnerships
  • Promote Ye’s sushi and affiliated food services brands under Ye’s Group on various social medial platforms such as RED, Weibo, Tiktok and WeChat, Instagram, etc.

Minimum qualifications:

  • Minimum requirement of bachelor’s degree in Arts, Business or Marketing preferred
  • Minimum 3+ years’ experience in marketing role
  • Strong understanding of marketing across channels and vehicles, from brand to digital to traditional to media and from in-store to advertising is essential
  • Exposure to various social medial platforms such as RED, Weibo, Tiktok and WeChat, Instagram, etc.
  • Advanced experience in Microsoft Office, knowledge in Adobe Creative Suite (InDesign, Illustrator, Photoshop. Premiere and After Effects) will be considered an asset
  • Retail and/or Foodservice industry experience would be an asset
  • Having corporate design experience will be considered an asset
  • A creative thinker with a passion for Marketing, an appetite to learn and challenge the status quo
  • Have proven ability to juggle multiple projects in an energetic, fast-paced environment and meet deadlines
  • Be collaborative, professional, friendly, courteous demeanor and able to maintain working efficiency under virtual collaboration situation

 

 

 

 

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How to Apply

yessushiwaterloo@gmail.com

Job Categories: Marketing. Job Types: Full-Time.

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