MARKETING STRATEGIST, FRENCH THEATRE

MARKETING STRATEGIST, FRENCH THEATRE

Competition number: J0423-0943

Department: Audience Engagement – Marketing

Status: Full-Time, 6 month contract

Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)

Some travel, occasional weekend, or evening work

Annual/hourly salary: $60,400 – $86,900

Closing date: May 28, 2023

Anticipated start date: July 4, 2023

 

Introducing the National Arts Centre

The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.

Curious to learn more? We invite you to read our strategic plan for 2020-2023 in The Next Act.

Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada, one that embodies our slogan and loudly proclaims that Canada is our stage.

 

Equity, Diversity and Inclusion:

It is the National Arts Centre’s goal to be a more welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), persons from 2SLGBTQ+ communities and persons with disabilities. We encourage you to self-identify in the recruitment process.

 

Key activities:

Reporting to the Marketing Manager and in partnership with key stakeholders, the marketing strategist is a crucial part of the growth and elevation of our artistic disciplines. As the chosen candidate, you will be responsible for raising the profile of NAC French Theatre – locally and nationally. By extension, your role is tasked with increasing demand, loyalty and engagement with theatre from our stages – be they in the National Capital Region (NCR) or otherwise. Through the proactive design of French Theatre’s strategic vision and voice, through leading the creation of compelling content and by driving targeted (digital) distribution of assets, you will be pivotal in instigating the sustainable growth of French Theatre’s audience. You will develop and execute strategic marketing campaigns for a wide range of programming and initiatives. As a key part of the Audience Engagement team, you will help inform and influence industry-leading strategies for marketing, promoting and growing the arts in Canada.

 

You will thrive in this role because:

• You believe that the best brands, products and entities create emotionally rich experiences;

• You are curious and love doing as much as discovering;

• You are invested in helping the arts in Canada thrive;

• You are ready for a meaningful challenge.

 

Specific Duties:

• Develop and execute a comprehensive awareness and engagement strategy;

• Develop and execute strategic marketing plans, including managing the work of the NAC;

• Establish key metrics and milestones of marketing projects;

• Schedule, and manage workload to ensure timely and successful completion of milestones and overall projects;

• Cultivate and grow relationships with new and existing patrons and partners;

• Interpret audience insights and performance metrics to inform strategic decisions;

• Design and implement new audience development initiatives;

• Work with other Marketing, Digital, Visitor Experience and Artistic teams to stimulate ideas and develop projects that build upon NAC strategic initiatives;

• Develop, monitor and maintain marketing budgets as assigned.

 

Required qualifications:

• Post secondary diploma/degree in Business, Marketing, related discipline or comparable work experience;

• Superior French language skills and ability to communicate in English.

• Minimum three (3) years experience in a related marketing role;

• Strong knowledge of the performing arts in general and theatre in particular;

• Expertise in marketing campaign strategy development, implementation and analysis;

• Experience using metrics to assess campaign performance and provide recommendations;

• Experience managing budgets and developing revenue forecasts. Strong project management skills;

• Superior knowledge of and experience in e-marketing, including social media and digital solutions;

• Superior communications skills, particularly, but not exclusively in a written capacity (both writing and editing), including ability to create / edit copy for collateral materials, social media posts and web content;

• Creative and analytical thinking;

• Excellent interpersonal skills;

• Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;

• Superior planning and problem-solving skills;

• Demonstrate initiative and sound judgment;

• Solid knowledge of the marketing/communications environment in the National Capital Region;

• Proficiency in Microsoft Office applications;

• Must be available for some travel, weekend and evening work;

 

Who can apply:

Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.

As part of NAC’s interview process, in-person interviews may be required. Please ensure to have the most up-to-date information on your résumé including your current email address.

The National Arts Centre (NAC) is committed to inclusive employee recruitment and selection. The NAC welcomes and encourages applications from people with disabilities. If you require accommodation during the selection process, please inform us as soon as possible and we will make every effort to fulfill your accommodation request.

The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Background Check as a condition of employment.

While we appreciate all applications, only those selected for an interview will be contacted by us.

 

How to apply:

Please submit your cover letter and résumé online through the “Career Opportunities” section of our website at https://nac-cna.ca/en/careers.

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