Marketing vice-president – trade, broadcasting and other services

Work setting

• Business services

Responsibilities

Tasks

• Allocate material, human and financial resources to implement organizational policies and programs
• Authorize and organize the establishment of major departments and associated senior staff positions
• Co-ordinate the work of regions, divisions or departments
• Establish objectives for the organization and formulate or approve policies and programs
• Represent the organization, or delegate representatives to act on behalf of the organization, in negotiations or other official functions
• Write and edit press releases, newsletter and communications materials
• Manage contracts
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Hire, train, direct and motivate staff
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Develop, implement and evaluate communication strategies and programs
• Market business services
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Gather, research and prepare communications material
• Co-ordinate special publicity events and promotions
• Answer written and oral inquiries
• Initiate and maintain contact with the media
• Train and supervise staff
• Assist in the preparation of brochures, reports, newsletters and other material
• Advise clients on advertising or sales promotion strategies
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Prepare sports, literary, performance or other contracts
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Conduct public opinion and attitude surveys
• Develop promotional materials
• Plan and control budget and expenditures
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes

Supervision

• More than 20 people

Credentials

Certificates, licences, memberships, and courses 

• Project Management Professional (PMP)

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS Outlook
• MS PowerPoint
• MS Windows
• MS Word
• Spreadsheet
• Project management software
• Word processing software

Area of work experience

• Marketing

Area of specialization

• Sales
• E-commerce
• Media relations
• Accounting and financial services
• Market research
• Project management