Marketing manager

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Develop promotional materials
• Market business services
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Gather, research and prepare communications material